Meta Decodes Advertising Attention by Environments in the Wild
As a pioneer in ad formats and advertising measurement, Meta wanted to better understand how the proliferation of different digital environments changed how people interact with ads.
A/B Testing – Which Soundtrack Resonated Best with Target Audience
Mars Inc. wanted to know how the choice of soundtrack to an ad might affect its impact on the audience – so we ran a small study with an old Twix ad to find out.
