Blog - Adverteyes

Company

The Only KPI That Matters: Sorin Patilinet Reminds Us It’s Sales (>30%)

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Realeyes Spins Out Adverteyes, a Creative Intelligence Company

Today Realeyes announces the launch of Adverteyes, a new creative intelligence company designed to transform how CMOs and brand leaders make advertising effective in a world redefined by AI.

Company

Brand Playbooks: Make Every Ad Drive More Sales

Always-on scoring of ad creatives in real time, and our latest Brand Playbook extracts key learnings to drive higher effectiveness.

Company

Real Data, Real Intelligence: Why Authentic Training Matters

With quality AI training data in short supply, our work focuses on creating the real-world datasets that drive effective AI development.

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Creative Intelligence Powers Success in the Creator Economy

Unilever has announced it would devote half its media budget to social media and expand creator partnerships, citing consumer distrust of traditional ads. A Realeyes partner said some advertisers now direct up to 80% of spend to creators.

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Over 10 Years of Building ‘AI-Ready’ Ethical Human Data

AI needs human data to perform across in apps, games and beyond. Discover four ethical and legal ways to source it.

Company

Nielsen Launches Outcomes Marketplace for Smarter Ad Measurement

Nielsen’s Outcomes Marketplace powered by Realeyes, unites attention, brand, sales and conversion metrics for more meaningful ad performance.

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Nielsen’s Outcomes Marketplace Debuts, Realeyes Launch Partner

Discover how Nielsen’s new Outcomes Marketplace, integrates Realeyes’ attention, emotion, and sales metrics for smarter ad performance.

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Slash CPM by 15% with Stronger Creative

Creative quality doesn’t just influence clicks or engagement. It has a measurable impact on how much you pay to deliver your ads.

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It’s Time for Creative to Answer to ROI

If you ask CMOs if they are interested in measuring the ROI of their creative, all will say “yes.” If you ask them what tools they use, you’ll make those CMOs uncomfortable because most of their creative effectiveness tools are not ROI focused.

Company

13.5% Sales Lift: How Attention-led Betting Ads Boost Sales

A study of BetMGM, FanDuel, DraftKings, ESPN BET, PointsBet, and bet365 ads identified winning strategies.

Company

Food Delivery Ads: Attention-Driven Creative Boosts Sales by 13.5%

Food Delivery study reveals which creative elements most effectively capture consumer attention and boost sales performance.

Company

Manage Social Video Advertising to Business Outcomes (Not VTR)

Drive real business outcomes on social video platforms by balancing engagement metrics with sales-validated Attention data to optimize creative performance

Company

In-Store Scenes in Ads Drives 3% Sales Impact for US Retailers

Discover how retail giants that used in-store creatives in scenes drove 3% more sales impact

Company

Lessons from Bud Light’s Super Bowl Teaser

Ad featuring Shane Gillis and Post Malone needs more branding and action

Company

The Path to Sales Lift Through Attention AI

Learn how AI-powered synthetic attention data enables brands to predict sales lift and measure ad effectiveness at scale without human testing.

Company

Nielsen Adds Realeyes’ Attention & Creative Evaluation to Bolster Ad Outcomes

AI is accelerating advertising’s expansion from “trading in impressions” to “trading in “outcomes.” And the winning formula for advertising outcomes is effective media, audience and creative.

Company

How Nike’s AdAge Ad of the Year Could Capture More Attention

AdAge “Best ads of the Year” creative from Nike needs some alterations to capture greater attention

Company

How to Identify Sales Lift Opportunities for Every Ad Creative

Introducing PreView Synthetic ‘playbook’ – AI driven guidance to optimize ad creative attention to drive Sales Lift

Company

A Bold New Era: Jaguar Rebrand Hits the Road to Drive Sales 

Jaguar has grabbed media attention with its striking campaign to try and reshape its future – but AI predicts it won’t resonate with viewers.

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PreView Adds Predicted Performance by Market, Demographic & Ad Format

Improved PreView Synthetic enables to identify highest performing creative by target segments at scale

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PreView AI Metrics Linked to Performance Such as Sales & Brand Lift

Several studies confirm the connection between creative attention and business outcomes

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Grip and Realeyes to Deliver Attention-Optimized Ads for CPG Brands

Grip integrates PreView Synthetic API for instant Attention testing, with automated recommendations to optimize every ad’s performance.

Company

Dentsu Japan Launches Attention Report & New Creative Excellence Solution

Dentsu unveils how they’re using Synthetic Testing to enhance ad effectiveness by leveraging visual attention data, to instantly score ads and provide tailored insights.

Interviews

Winning Consumers’ Attention in the First Critical Few Seconds

Google Social Measurement & Insights Manager APAC shares insights about how AI and human testing intersects with creative and media attention measurement.

Company

Realeyes Assists IAB Attention Task Force in its Explainer Series

Realeyes contributes attention measurement expertise to IAB Attention Task Force

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Reddit’s AI Acquisition Proves Importance of Creative Data in Media

How Reddit’s acquisition of Memorable AI demonstrates how much importance leading publishers are placing on ad performance data

Company

Three Steps to Success with Attention AI

Linking synthetic attention data to sales outcomes, creating a revolution in creative effectiveness across a wide range of brand KPIs.

Company

Putting Synthetic AI Attention Measurement at the Center of Everything

Linking synthetic attention data to sales outcomes, creating a revolution in creative effectiveness across a wide range of brand KPIs.

Company

Realeyes Unveils Revolutionary AI-Powered Heatmaps Technology

First-of-a-kind attention heatmap that doesn’t require gaze tracking set-up

Company

PreView Debuts New Contexts, Updated Dashboard Features, and Heatmaps

Realeyes continues to build on leading human attention measurement technology

Interviews

Attention’s Big Moment Arrives in Japan

Dentsu Senior Director Joshua Grant discusses the rise of attention in Japan

Interviews

Media Attention Leaders Comment on the Role of Creative Attention

CEO of Impact Media and CEO of Adelaide Metrics discuss Realeyes’ latest AI tool that provides instant attention score and optimization feedback

Company

Quick Service Restaurant Ads Tested in an Instant for Viewer Attention

15 QSR ads tested in an instant with PreView Synthetic API that uses AI to predict audience attention with opportunities to optimize scenes

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How Attentive Ads are a Great Predictor of Sales Lift

A study utilizing attention measurement tech found that attention on vertical video is a great predictor of future purchases.

Company

The Synthetic Future of Ad Testing is Here

Introducing AttentionX, AI that predicts ad performance with 70% accuracy, showing 3-5% sales lift, using the world’s largest ad attention dataset.

Company

Realeyes’ PreView Attention Tech Featured in ARF Attention Validation

Realeyes and Kantar excel in recent ARF attention validation study

Company

Why Consumer Data Fraud Impacts $1T in Business Decisions

How fraudsters are ruining the data companies depend on

Company

Vidmob Integrates Realeyes Attention to its Creative Data Platform

Realeyes and Vidmob collaboration drives instant attention predictions at digital scale. 

Interviews

The Human Element Necessary for AI-Powered Attention

Consultant Erez Levin discusses attention lessons learned from his time at Google

Interviews

Navigating the Attention Trail

Pernod Ricard insights executive Anna Estlund shares attention measurement services strategy.

Interviews

Attention Strengthens Advertisers’ Contract with Audiences

Jellyfish’s Tom Roach discusses the different types of attention measurement

How Agentic Advertising Needs Human Truth in 2026

The Only KPI That Matters: Sorin Patilinet Reminds Us It’s Sales (>30%)

Realeyes Spins Out Adverteyes, a Creative Intelligence Company

Brand Playbooks: Make Every Ad Drive More Sales

Real Data, Real Intelligence: Why Authentic Training Matters

Creative Intelligence Powers Success in the Creator Economy

Over 10 Years of Building ‘AI-Ready’ Ethical Human Data

Nielsen Launches Outcomes Marketplace for Smarter Ad Measurement

Nielsen’s Outcomes Marketplace Debuts, Realeyes Launch Partner

Slash CPM by 15% with Stronger Creative

It’s Time for Creative to Answer to ROI

13.5% Sales Lift: How Attention-led Betting Ads Boost Sales

Food Delivery Ads: Attention-Driven Creative Boosts Sales by 13.5%

Manage Social Video Advertising to Business Outcomes (Not VTR)

In-Store Scenes in Ads Drives 3% Sales Impact for US Retailers

Lessons from Bud Light’s Super Bowl Teaser

The Path to Sales Lift Through Attention AI

Nielsen Adds Realeyes’ Attention & Creative Evaluation to Bolster Ad Outcomes

How Nike’s AdAge Ad of the Year Could Capture More Attention

How to Identify Sales Lift Opportunities for Every Ad Creative

A Bold New Era: Jaguar Rebrand Hits the Road to Drive Sales

PreView Adds Predicted Performance by Market, Demographic & Ad Format

PreView AI Metrics Linked to Performance Such as Sales & Brand Lift

Grip and Realeyes to Deliver Attention-Optimized Ads for CPG Brands

Dentsu Japan Launches Attention Report & New Creative Excellence Solution

Winning Consumers’ Attention in the First Critical Few Seconds

Realeyes Assists IAB Attention Task Force in its Explainer Series

Reddit’s AI Acquisition Proves Importance of Creative Data in Media

Three Steps to Success with Attention AI

Putting Synthetic AI Attention Measurement at the Center of Everything

Realeyes Unveils Revolutionary AI-Powered Heatmaps Technology

PreView Debuts New Contexts, Updated Dashboard Features, and Heatmaps

Attention’s Big Moment Arrives in Japan

Media Attention Leaders Comment on the Role of Creative Attention

Quick Service Restaurant Ads Tested in an Instant for Viewer Attention

How Attentive Ads are a Great Predictor of Sales Lift

The Synthetic Future of Ad Testing is Here

Realeyes’ PreView Attention Tech Featured in ARF Attention Validation

Why Consumer Data Fraud Impacts $1T in Business Decisions

Vidmob Integrates Realeyes Attention to its Creative Data Platform

The Human Element Necessary for AI-Powered Attention

Navigating the Attention Trail

Attention Strengthens Advertisers’ Contract with Audiences

Stay Updated

A Bold New Era: Jaguar Rebrand Hits the Road to Drive Sales 