The Creative Intelligence system for marketers to scale advertising effectiveness and drive business outcomes like brand equity, sales growth and ROI.
Assess all creative performance at scale and accurately predict which creative assets will drive the strongest sales results.
Surface the “golden rules” driving your brand outcomes across your ad portfolio
Transform your creative performance data into clear, actionable rules that boost your ad effectiveness.
In 2024, at MAD//Fest we announced our model that enabled Mars to instantly predict attention and emotion for every ad across their brand portfolios with 78% accuracy.
Running any image or video ad through the model enabled Mars to optimize their ad inventory, reporting gains of 3-5% sales lift.
A large-scale study with over 6,000 participants across seven major apps to explore how people engage with ads in different digital environments.
It revealed distinct patterns of consumer behavior and attention, showing that each platform delivers value in unique ways, offering advertisers fresh insights for building more effective media strategies.
AXA leveraged over a decade of Market Mix Modelling expertise to uncover how creative quality directly drives business results.
By improving their advertising’s score by just 5%, AXA achieved a remarkable 12% increase in new business generation. The metric proved so predictive that it enhanced MMM accuracy to within 10% margin and explained nearly a quarter of all incremental new business, demonstrating that measuring creative attention is essential for maximizing ROI.
We trained on our 18m webcam sessions to create a 0-100 Attention Potential score that is 80% accurate to human. It’s calibrated to sales outcomes and can instantly evaluate every ad for creative decisions and playbooks.
2025 analysis of +$1bn ad spend on +1,000 creatives on social platforms, across multiple advertisers, verticals and geographies.
Mars Inc., reported a 3-5% sales lift potential in its first validation of AI-powered attention scoring and decision-making.
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