Resources - Adverteyes

Demos

Emotion Booth App

Download our desktop or mobile app to see how attention and emotion is measured in real-time via the device’s camera.

Demos

Advertise API

Upload a video file to see how our AI measures it’s potential audience Attention, sales lift along with a scene-by-scene analysis.

Papers

Creative Quality: The Key to Reducing CPM and Sales Growth

Creative that connects with people performs better and costs less as a result. Advertisers can simultaneously lower CPMs and grow Sales by investing in creative quality.

Papers

Attentive Reach: The Case for Human Attention in Brand Advertising

Lacking real-time performance indicators, performance-hungry brand advertisers have settled into a lowest-cost impression mindset. This creates a welcoming environment for ad fraud ($35 billion in 2020) and low impression quality, where only 51% of advertiser spend actually reaches publishers and audiences.

Papers

The High Price of Low Quality Video Advertising

Attention is an advertising outcome that precedes any effect. Therefore, managing advertising for attention outcomes should be a foundational principle in modern practice. That starts with the commercial messaging and advertising creative.

Papers

Sales Validation ft. Mars Inc

We partnered with Mars, Incorporated and their Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science to investigate what drives video advertising success.

Papers

CPM Validation Guide

This is a a guide to help prepare, organize, and analyze your creative performance data to uncover meaningful insights. It is designed for advertisers and marketers who want to test their ad creatives using CPM (Cost Per Mille) as a key metric. By outlining critical metadata requirements, segmentation strategies, and best practices for data correlation, this guide helps ensure your testing is both accurate and actionable.

Press

Planning & Buying Insider: Nielsen’s New ‘Outcomes Marketplace’

Nielsen is once again elevating the role of outputs in its products and services to advertisers, launching what it is dubbing an “Outcomes Marketplace” that will combine Nielsen’s proprietary data with those of other marketing and media researchers to offer advertisers and agencies with “a more comprehensive view of an ad’s outcome alongside reach and frequency data.”

Press

Nielsen’s New Technology Ties Commercials to Consumer Decisions

Nielsen has long been known for counting the number of people who watch TV shows and the commercials that accompany them. Now it hopes to be recognized for helping advertisers determine whether their spots actually spurred a consumer to make a purchase or similar decision tied to sales.

Case Studies

Meta Decodes Advertising Attention by Environments in the Wild

As a pioneer in ad formats and advertising measurement, Meta wanted to better understand how the proliferation of different digital environments changed how people interact with ads.

Press

Nielsen Moves Into Ad Outcomes Business, Starting With Attention

Reach and frequency are no longer enough in the TV data business, even for Nielsen, the long-time leader in estimating how many viewers watched a particular program. With giant digital platforms like Google, Amazon and Facebook providing information about which ad drew clicks, generated requests for more information and led to online sales, advertisers are demanding similar metrics to justify their TV advertising investments.

Case Studies

Using Attention to Scale Creative Performance and Sales

Mars Inc, scales creative testing using attention, predictive models, and achieves 29% ROI with PreView

Case Studies

AXA Uses Creative Attention Scoring to Drive Business Outcomes

Boost your business growth: See how AXA achieved 12% more new business by improving Attention Score of ads by just 5%.

Explore Our Resources

Emotion Booth App

Advertise API

Creative Quality: The Key to Reducing CPM and Sales Growth

Attentive Reach: The Case for Human Attention in Brand Advertising

The High Price of Low Quality Video Advertising

Sales Validation ft. Mars Inc

CPM Validation Guide

Planning & Buying Insider: Nielsen’s New ‘Outcomes Marketplace’

Nielsen’s New Technology Ties Commercials to Consumer Decisions

Meta Decodes Advertising Attention by Environments in the Wild

Nielsen Moves Into Ad Outcomes Business, Starting With Attention

Using Attention to Scale Creative Performance and Sales

AXA Uses Creative Attention Scoring to Drive Business Outcomes

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