The Only KPI That Matters: Sorin Patilinet Reminds Us It’s Sales (>30%)

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How Agentic Advertising Needs Human Truth in 2026

As AI takes over ad operations, success depends on human truth not bot clicks or fake surveys. Adverteyes measures real attention and emotion.

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Realeyes Spins Out Adverteyes, a Creative Intelligence Company

Today Realeyes announces the launch of Adverteyes, a new creative intelligence company designed to transform how CMOs and brand leaders make advertising effective in a world redefined by AI.

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It’s Time for Creative to Answer to ROI

If you ask CMOs if they are interested in measuring the ROI of their creative, all will say “yes.” If you ask them what tools they use, you’ll make those CMOs uncomfortable because most of their creative effectiveness tools are not ROI focused.

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Nielsen Adds Realeyes’ Attention & Creative Evaluation to Bolster Ad Outcomes

AI is accelerating advertising’s expansion from “trading in impressions” to “trading in “outcomes.” And the winning formula for advertising outcomes is effective media, audience and creative.

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Slash CPM by 15% with Stronger Creative

Creative quality doesn’t just influence clicks or engagement. It has a measurable impact on how much you pay to deliver your ads.

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Creative Intelligence Powers Success in the Creator Economy

Unilever has announced it would devote half its media budget to social media and expand creator partnerships, citing consumer distrust of traditional ads. A Realeyes partner said some advertisers now direct up to 80% of spend to creators.

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