Blog - Adverteyes

Product & Partnerships

CIA: From Creative Scores to Creative Action

Meet CIA, Adverteyes’ Creative Insight Agent, AI that tells you why your ads underperform and exactly what to change.

Industry & Research

Unlocking Creative Excellence with the Snap Impact Score

Discover how the Snap Impact Score predicts ad performance and why creative quality drives 45% of CTR on Snapchat

Industry & Research

Monkeys Can Be Surprisingly Effective Brand Ambassadors

A viral baby macaque and an IKEA plush toy offer one of the clearest real-world lessons yet on the gap between attention and brand recall and why marketers can’t afford to confuse the two.

Product & Partnerships

Prove Creative Performance: Adelaide + Adverteyes Creative Attention Measurement

Add creative attention scores, heatmaps and diagnostics to your Adelaide reports to Identify top ads and prove what’s driving performance.

Product & Partnerships

Adverteyes + CreativeX Datalink: Predicting Sales from Creative

Discover how Adverteyes integrates with CreativeX’s Datalink – combining creative quality with predictive sales and media efficiency metrics.

Industry & Research

Why Verified Humans Matter for AI Ad Measurement

With 51% of web traffic now bots, ad measurement needs verified human data. Learn why AI models trained on bot-contaminated surveys fail.

Product & Partnerships

Adverteyes Unveils Full-Funnel Creative Performance Metrics

Adverteyes unveils Sales, Brand, and Engagement Impact scores: AI-powered predictions that show which ads will drive results before launch.

Industry & Research

Creative Effectiveness: Advertising’s Ultimate Competitive Advantage

Digital ads control 75% of global spend. Discover why creative effectiveness is now the ultimate competitive advantage for modern brands.

Industry & Research

The 4 Pillars of Advertising Effectiveness in The Creator Economy

Video creators drive brand growth, but effectiveness requires predictive intelligence. The 4 pillars for scaling creator content with confidence.

Industry & Research

Creative: The Key To Better MMMs

Marketing Mix Modeling is transforming with creative intelligence integration, shifting from retrospective analysis to predictive ROI tool.

Industry & Research

The Only KPI That Matters: Sorin Patilinet Reminds Us It’s Sales (>30%)

Pepsi’s Sorin Patilinet’s new book reminds marketers: sales is the ultimate KPI. A review of Marketing Effectiveness principles.

Product & Partnerships

How Agentic Advertising Needs Human Truth in 2026

As AI takes over ad operations, success depends on human truth not bot clicks or fake surveys. Adverteyes measures real attention and emotion.

Company News

Realeyes Spins Out Adverteyes, a Creative Intelligence Company

Today Realeyes announces the launch of Adverteyes, a new creative intelligence company designed to transform how CMOs and brand leaders make advertising effective in a world redefined by AI.

Product & Partnerships

Brand Playbooks: Make Every Ad Drive More Sales

Always-on scoring of ad creatives in real time, and our latest Brand Playbook extracts key learnings to drive higher effectiveness.

Industry & Research

Creative Intelligence Powers Success in the Creator Economy

Unilever has announced it would devote half its media budget to social media and expand creator partnerships, citing consumer distrust of traditional ads. A Realeyes partner said some advertisers now direct up to 80% of spend to creators.

Product & Partnerships

Nielsen Launches Outcomes Marketplace for Smarter Ad Measurement

Nielsen’s Outcomes Marketplace powered by Realeyes, unites attention, brand, sales and conversion metrics for more meaningful ad performance.

Product & Partnerships

Nielsen’s Outcomes Marketplace Debuts, Realeyes Launch Partner

Discover how Nielsen’s new Outcomes Marketplace, integrates Realeyes’ attention, emotion, and sales metrics for smarter ad performance.

Industry & Research

Slash CPM by 15% with Stronger Creative

Creative quality doesn’t just influence clicks or engagement. It has a measurable impact on how much you pay to deliver your ads.

Industry & Research

It’s Time for Creative to Answer to ROI

If you ask CMOs if they are interested in measuring the ROI of their creative, all will say “yes.” If you ask them what tools they use, you’ll make those CMOs uncomfortable because most of their creative effectiveness tools are not ROI focused.

Industry & Research

13.5% Sales Lift: How Attention-led Betting Ads Boost Sales

A study of BetMGM, FanDuel, DraftKings, ESPN BET, PointsBet, and bet365 ads identified winning strategies.

Industry & Research

Food Delivery Ads: Attention-Driven Creative Boosts Sales by 13.5%

Food Delivery study reveals which creative elements most effectively capture consumer attention and boost sales performance.

Industry & Research

Manage Social Video Advertising to Business Outcomes (Not VTR)

Drive real business outcomes on social video platforms by balancing engagement metrics with sales-validated Attention data to optimize creative performance

Industry & Research

In-Store Scenes in Ads Drives 3% Sales Impact for US Retailers

Discover how retail giants that used in-store creatives in scenes drove 3% more sales impact

Industry & Research

Lessons from Bud Light’s Super Bowl Teaser

Ad featuring Shane Gillis and Post Malone needs more branding and action

Product & Partnerships

The Path to Sales Lift Through Attention AI

Learn how AI-powered synthetic attention data enables brands to predict sales lift and measure ad effectiveness at scale without human testing.

Product & Partnerships

Nielsen Adds Realeyes’ Attention & Creative Evaluation to Bolster Ad Outcomes

AI is accelerating advertising’s expansion from “trading in impressions” to “trading in “outcomes.” And the winning formula for advertising outcomes is effective media, audience and creative.

Product & Partnerships

How to Identify Sales Lift Opportunities for Every Ad Creative

Introducing PreView Synthetic ‘playbook’ – AI driven guidance to optimize ad creative attention to drive Sales Lift

Industry & Research

A Bold New Era: Jaguar Rebrand Hits the Road to Drive Sales 

Jaguar has grabbed media attention with its striking campaign to try and reshape its future – but AI predicts it won’t resonate with viewers.

Product & Partnerships

PreView Adds Predicted Performance by Market, Demographic & Ad Format

Improved PreView Synthetic enables to identify highest performing creative by target segments at scale

Product & Partnerships

Adverteyes AI Metrics Linked to Sales and Brand Lift Performance

Several studies confirm the connection between creative attention and business outcomes

Product & Partnerships

Grip and Realeyes to Deliver Attention-Optimized Ads for CPG Brands

Grip integrates PreView Synthetic API for instant Attention testing, with automated recommendations to optimize every ad’s performance.

Product & Partnerships

Dentsu Japan Launches Attention Report & New Creative Excellence Solution

Dentsu unveils how they’re using Synthetic Testing to enhance ad effectiveness by leveraging visual attention data, to instantly score ads and provide tailored insights.

Industry & Research, Product & Partnerships

Realeyes Assists IAB Attention Task Force in its Explainer Series

Realeyes contributes attention measurement expertise to IAB Attention Task Force

Company News

Reddit’s AI Acquisition Proves Importance of Creative Data in Media

How Reddit’s acquisition of Memorable AI demonstrates how much importance leading publishers are placing on ad performance data

Company News

Three Steps to Success with Attention AI

Linking synthetic attention data to sales outcomes, creating a revolution in creative effectiveness across a wide range of brand KPIs.

Company News

Putting Synthetic AI Attention Measurement at the Center of Everything

Linking synthetic attention data to sales outcomes, creating a revolution in creative effectiveness across a wide range of brand KPIs.

Company News

Realeyes Unveils Revolutionary AI-Powered Heatmaps Technology

First-of-a-kind attention heatmap that doesn’t require gaze tracking set-up

Company News

PreView Debuts New Contexts, Updated Dashboard Features, and Heatmaps

Realeyes continues to build on leading human attention measurement technology

Industry & Research

Media Attention Leaders Comment on the Role of Creative Attention

CEO of Impact Media and CEO of Adelaide Metrics discuss Realeyes’ latest AI tool that provides instant attention score and optimization feedback

Company News

Quick Service Restaurant Ads Tested in an Instant for Viewer Attention

15 QSR ads tested in an instant with PreView Synthetic API that uses AI to predict audience attention with opportunities to optimize scenes

Company News

How Attentive Ads are a Great Predictor of Sales Lift

A study utilizing attention measurement tech found that attention on vertical video is a great predictor of future purchases.

Company News

The Synthetic Future of Ad Testing is Here

Introducing AttentionX, AI that predicts ad performance with 70% accuracy, showing 3-5% sales lift, using the world’s largest ad attention dataset.

Industry & Research

Adverteyes Attention Tech Featured in ARF Attention Validation

Realeyes and Kantar excel in recent ARF attention validation study

Product & Partnerships

Vidmob Integrates Adverteyes into its Creative Data Platform

Realeyes and Vidmob collaboration drives instant attention predictions at digital scale. 

Industry & Research

Vision AI Decodes the Perception of Mona Lisa’s Enigmatic Smile

Facial coding reveals Mona Lisa’s true expression. Discover how Adverteyes.ai uses human measurement to decode human attention and reactions.

Reminder, Test Your Ad Creative

CIA: From Creative Scores to Creative Action

Unlocking Creative Excellence with the Snap Impact Score

Monkeys Can Be Surprisingly Effective Brand Ambassadors

Prove Creative Performance: Adelaide + Adverteyes Creative Attention Measurement

Adverteyes + CreativeX Datalink: Predicting Sales from Creative

Why Verified Humans Matter for AI Ad Measurement

Adverteyes Unveils Full-Funnel Creative Performance Metrics

Creative Effectiveness: Advertising’s Ultimate Competitive Advantage

The 4 Pillars of Advertising Effectiveness in The Creator Economy

Creative: The Key To Better MMMs

The Only KPI That Matters: Sorin Patilinet Reminds Us It’s Sales (>30%)

How Agentic Advertising Needs Human Truth in 2026

Realeyes Spins Out Adverteyes, a Creative Intelligence Company

Brand Playbooks: Make Every Ad Drive More Sales

Creative Intelligence Powers Success in the Creator Economy

Nielsen Launches Outcomes Marketplace for Smarter Ad Measurement

Nielsen’s Outcomes Marketplace Debuts, Realeyes Launch Partner

Slash CPM by 15% with Stronger Creative

It’s Time for Creative to Answer to ROI

13.5% Sales Lift: How Attention-led Betting Ads Boost Sales

Food Delivery Ads: Attention-Driven Creative Boosts Sales by 13.5%

Manage Social Video Advertising to Business Outcomes (Not VTR)

In-Store Scenes in Ads Drives 3% Sales Impact for US Retailers

Lessons from Bud Light’s Super Bowl Teaser

The Path to Sales Lift Through Attention AI

Nielsen Adds Realeyes’ Attention & Creative Evaluation to Bolster Ad Outcomes

How to Identify Sales Lift Opportunities for Every Ad Creative

A Bold New Era: Jaguar Rebrand Hits the Road to Drive Sales

PreView Adds Predicted Performance by Market, Demographic & Ad Format

Adverteyes AI Metrics Linked to Sales and Brand Lift Performance

Grip and Realeyes to Deliver Attention-Optimized Ads for CPG Brands

Dentsu Japan Launches Attention Report & New Creative Excellence Solution

Realeyes Assists IAB Attention Task Force in its Explainer Series

Reddit’s AI Acquisition Proves Importance of Creative Data in Media

Three Steps to Success with Attention AI

Putting Synthetic AI Attention Measurement at the Center of Everything

Realeyes Unveils Revolutionary AI-Powered Heatmaps Technology

PreView Debuts New Contexts, Updated Dashboard Features, and Heatmaps

Media Attention Leaders Comment on the Role of Creative Attention

Quick Service Restaurant Ads Tested in an Instant for Viewer Attention

How Attentive Ads are a Great Predictor of Sales Lift

The Synthetic Future of Ad Testing is Here

Adverteyes Attention Tech Featured in ARF Attention Validation

Vidmob Integrates Adverteyes into its Creative Data Platform

Vision AI Decodes the Perception of Mona Lisa’s Enigmatic Smile

Stay Updated

A Bold New Era: Jaguar Rebrand Hits the Road to Drive Sales 