Close the gap between creative intelligence and action. Know what works, know why and make more of it.
Creative accounts for 50–70% of advertising’s impact on business outcomes, yet most ad-creative decisions are still made without a direct link to Sales, Brand Awareness or Interactions. CMOs need growth and ROI metrics to bring creative accountability to the boardroom. Adverteyes provides them.
Every ad is scored on the three things that actually matter to your business — Sales Impact, so you know it’ll move product; Brand Awareness, so you know it’ll be remembered as yours; and Interactions, so you know it’ll drive outcomes.
Beyond Insight
1
Adverteyes surfaces what’s actually driving performance, what to do more of, what to do less of, by Sales Impact, Brand Awareness or Interactions. Playbooks turn that into a ruleset you can act on.
2
Assistant and MCP turn that rule into a precise, creative-intelligence-grounded prompt — not a guess, backed by what’s proven to work for this brand, platform and market.
3
Feed that prompt into the GenAI tools you already use to generate platform cuts, formats or market variants — grounded in evidence, not a blank page.
In 2024, at MAD//Fest we announced our model that enabled Mars to instantly predict attention and emotion for every ad across their brand portfolios with 78% accuracy.
Running any image or video ad through the model enabled Mars to optimize their ad inventory, reporting gains of 3-5% sales lift.
A large-scale study with over 6,000 participants across seven major apps to explore how people engage with ads in different digital environments.
It revealed distinct patterns of consumer behavior and attention, showing that each platform delivers value in unique ways, offering advertisers fresh insights for building more effective media strategies.
AXA leveraged over a decade of Market Mix Modelling expertise to uncover how creative quality directly drives business results.
By improving their advertising’s score by just 5%, AXA achieved a remarkable 12% increase in new business generation. The metric proved so predictive that it enhanced MMM accuracy to within 10% margin and explained nearly a quarter of all incremental new business, demonstrating that measuring creative attention is essential for maximizing ROI.
A sample audience views your ad within platform context to test their Attention, Emotion in real-time with an optional brand survey.
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