Test high value campaign creative with target audiences, using rich data sources including Attention, Emotional Reactions, Focus Heatmaps and Brand Lift surveys.
Compare your creative against deep market, category and platform benchmarks
View attention levels, emotional reactions, brand recognition & brand lift data
Scene by scene recommendations to improve resonance
Choose sample thresholds: age splits or generations and which media context they’ll view the content in. e.g. social media platform, TV, CTV, BVOD etc.
See how the creative breaks through and captures attention. Check whether attention is sustained through critical moments.
See how the audience responds to the creative, whether they react with surprise or positive or negative emotion.
See how the creative drives brand equity with brand recognition, ad likeability and persuasion questions.
A sample audience views your ads within desired platform context or a neutral video player to test TV or Audio creative.
Compare creative versions, sort by Brand, Category, Ad Format, Duration, Segment and more. Utilize metrics that customized to match KPIs and category benchmarks.
Simple traffic light thresholds: GO / FIX / NO GO for easy performance comparison to surface which ads are ready to launch, require an edit, or be replaced.
Diagnose audience response with second-by-second traces that pinpoint which scenes retain or lose engagement. See which moments trigger certain responses such as Happiness, Confusion or Negative reactions.
See frame-by-frame predicted focus of what draws audience attention.
Low performing key scenes have AI assisted suggestions to improve performance and effectiveness.
A lightweight survey experience for tracking brand recognition, message breakthrough, likeability and ad persuasion.
Brand Recognition
Ad
Recognition
Ad
Likeability
Using the front-facing camera of opted-in viewer attention levels and facial expressions are measured as they naturally experience your content on their own device – at home in the wild. Recognition and Likability multiple choice surveys are as standard.
Does the creative breakthrough and capture attention?
Does the creative resonate by achieving reactions?
Does the ad creative drive brand equity?
Our proprietary ad testing method enables respondents to view your creative as they normally would, at home on their own device. The experience is quick, simple and 100% GDPR compliant.
Realeyes is accredited with SOC2 compliance to provide the assurance in the confidentiality, integrity, and availability of customer data, with robust controls and safeguards to protect any sensitive information.
Pre-Exposure Survey
Target ad in interactive simulated platforms
Attention measurement
Brand recognition
(multi-select)
Ad recognition
(multi-select)
Target ad exposure in neutral video player
Reaction Measurement
Ad likeablity and brand trust ratings
Ad pursuasion
(single select)
Optional audience
(max 3 questions)
Attention measurement works best when creative and media are viewed together. In Context testing enables advertisers to assess how their sample audience respond to their creative within a specific social media environment, including TV, CTV, BVOD or audio only.
YouTube
A fully dynamic YouTube environment including: Skippable Preroll / Non-Skippable Preroll / Bumper Ad / Shorts Video Ad
TikTok
Vertical fullscreen ads between authentic TikTok content including: Infeed Video & TopView Video Ad
Newsfeed, Stories and Reels ads within an authentic app experience.
Test Newsfeed, Stories and Instream Midroll ads between live Facebook content.
SnapChat
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