Advertisers are under more pressure than ever to prove campaign performance — not just through media placement, but through creative effectiveness.
That’s why we’re introducing a simple, no-hassle campaign add-on for Adelaide customers: instant creative performance intelligence, delivered alongside your existing campaign reporting.
With no new workflow or data integration required, you can now add creative attention scores, scene-by-scene diagnostics, and attention heatmaps to any campaign report. Every ad is analysed by Adverteyes’ Attention and Emotion AI, independently validated to predict human response, brand equity, and sales lift.
Why Creative Accountability Now?
Platforms like Adelaide have set the benchmark for media attention through their AU (Attention Unit) metric. But creative is responsible for 50–70% of sales outcomes in advertising and until now, it hasn’t had the same level of scrutiny.
Creative drives 50–70% of sales outcomes in advertising, yet it's rarely held to the same standard as media placement.
Pairing Adverteyes creative scoring with Adelaide’s AU reporting gives advertisers a genuinely full-funnel view: both where your ad ran and how well the ad itself performed.
The Performance Case
An independent study combining Adverteyes and Adelaide data found that campaigns pairing high-attention creative with high-attention media placements delivered:
5× higher brand lift
2× greater ad recall
Campaigns that combine high-attention creative with high-attention media drive up to 5× higher brand lift and 2× greater ad recall.
Flight, Fix or Pause
Every report includes clear, actionable recommendations for each ad in your campaign categorised as Flight, Fix or Pause, with an impact forecast and a co-branded, client-ready deck you can share directly.
Simple to Activate
Three steps. No technical lift.
Upload your ad creatives (files or URLs) with campaign targeting parameters.
Adverteyes scores up to 20 ads on Attention Potential, adjusted for your audience and platform.
Receive your Creative Intelligence deck within five business days, ready to include alongside Adelaide AU or other campaign reports.
Add Creative Attention to Your Next Campaign
Creative Attention Measurement can be purchased as a standalone report or alongside Adelaide AU for seamless integration of media and creative attention insights.
Contact us or speak to your Adelaide representative to get started!