Max Kalehoff is a pioneer in the field of creative attention, redefining how brands measure their creative effectiveness by tying advertising to sales. As CEO, he sets the vision and strategy for Adverteyes, an industry leader in the attention economy.  
 
As Chief Growth Officer for over six years, he led the commercialization of Realeyes groundbreaking human testing and AI-powered Creative Insights products, which combined data science, creativity, and emotion analytics. His leadership and experience spans product, marketing, and AI, turning cutting‑edge technology into real‑world brand impact. 

A founding member of the IAB Attention Task Force and Chair of I‑COM’s Attention Data Forum, Max built and scaled pioneering analytics companies as SocialCode’s first CMO and served as a senior executive at Clickable, BuzzMetrics, and Nielsen.