We transformed advertising effectiveness through creative performance predictions, enabling CMOs to link every ad to brand sales growth. Still missing was a clear answer to the next question: “Now what?”Â
Adverteyes is changing that today with the launch of the “Creative Insight Agent,” or CIA. It is part of our next-generation creative intelligence system that doesn’t just measure ad performance, it tells you exactly what to do about it.
"We transformed advertising effectiveness through creative performance predictions. Still missing was a clear answer to the next question: 'Now what?'
Built for Today’s Digital Content WorldÂ
The rise of GenAI, digital performance media, and the creator economy means brands are producing more ad creative than ever. There are more formats, platforms and audience segments than any human review process can keep pace with. Creative is advertising’s largest driver of business outcomes, accounting for 50% to 70% of performance variation. Yet most creative decisions are still made without a direct link to those outcomes.Â
CIA closes that gap, at scale, in seconds.
"Creative is advertising's largest driver of business outcomes, accounting for 50%–70% of performance variation. Yet most creative decisions are still made without a direct link to those outcomes."
How It WorksÂ
The Creative Insight Agent is built on Adverteyes’ foundation of 18 million human observations across 90 countries. That includes visual attention, emotive reactions, clickstream data, and brand survey response, across all major devices and platforms. From that foundation, Adverteyes generates dynamic predictions for Sales Impact, Brand Impact and Interaction Impact, then connects those scores to concrete, specific creative recommendations.Â
CIA evaluates the full context: market, audience, platform, ad format, creative content, narrative and campaign goal. It surfaces not just tactical feature adjustments, but higher-order elements, like brand characters, story arc and emotional structure, features that generic AI systems can’t access. That’s because CIA is a multi-modal agent combining the best third-party LLMs with Adverteyes’ own patented Creative AI, grounded in actual human response data.Â
The result: you know why an ad underperforms, and exactly what to change.Â
CIA evaluates the full context: market, audience, platform, ad format, creative content, narrative and campaign goal. The result: you know why an ad underperforms, and exactly what to change."
Clinch Is First to Integrate CIA Into Agentic AdvertisingÂ
Clinch is our first partner to integrate Creative Insight Agent recommendations directly into its agentic advertising platform, Flight Control. This closes the loop between creative quality attention scoring and automated campaign optimization in real time. This is what the agentic advertising workflow was built for: AI systems making faster decisions, grounded in human truth and real business outcomes. View Case Study
The Measurement StakesÂ
51% of internet traffic is now bots. AI systems pass attention checks 99.8% of the time. Measurement built on weak human data and synthetic signals isn’t just imprecise; it’s compromised. CIA is built on verified human observations, validated to real business outcomes, the same foundation trusted by AXA, Lindt, Mars, P&G and Swisher, and agencies including Publicis and WPP, and measurement leaders like Nielsen.Â
See It on Your Own CreativeÂ
Request a demo or start a trial today* — we’ll run CIA against your own creative, so you can see exactly what it surfaces.Â