The Adverteyes team is reinventing how creative performance drives growth.Â
We have launched three new hero impact prediction metrics that give advertisers, agencies, and platforms a unified view of how every individual ad creative is likely to perform across the full funnel, from brand building to engagement to sales and ROI.Â
With CMOs under building pressure to connect creative decisions to real business outcomes, these metrics transform how creative effectiveness is evaluated, operationalized, and reported in the language of the boardroom.Â
3 Adverteyes Impact Scores
Adverteyes’ creative intelligence platform now centers on three complementary prediction scores:Â
- Sales Impact Score: Formerly known as the Attention Potential Score, this metric predicts an ad’s ability to drive downstream sales by modeling how human attention and emotional response translate into commercial outcomes.
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- Brand Impact Score: A forward-looking indicator of how strongly an ad is likely to build brand equity, memory and long-term brand value.Â
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- Engagement Impact Score: A prediction of how effectively an ad will drive mid- and lower-funnel responses such as interaction, consideration and short-term engagement.Â
Together, these scores provide full-funnel visibility into the true strength of every creative asset. Brands no longer need to choose between brand and performance metrics that only tell part of the story.Â
Built on the World’s Largest Human Response Dataset
Adverteyes prediction scores are built on the world’s largest database of human webcam observations, spanning more than 18 million people across 90 countries and all major ad platforms. This includes billions of frames of visual attention data, emotional reactions, device interactions and brand survey responses.Â
Unlike systems trained on synthetic signals or platform-reported media metrics, Adverteyes is grounded in first-party, fully consented human response data. It measures what real people actually see, feel and do when exposed to advertising. With an estimated 51% of digital traffic now driven by bots and fraud, this human truth is essential.Â
This foundation is calibrated against extensive historical business outcome data at the creative level, enabling Adverteyes to accurately estimate how attention and emotion translate into brand lift, engagement and sales in the real world.Â
CMOs are under building pressure to connect creative decisions to real business outcomes.
Solving the Full-Funnel Silo Problem
Most organizations still manage creative in silos.Â
Brand teams optimize for upper-funnel metrics with little visibility into downstream impact. Performance teams optimize for clicks and conversions with limited insight into brand building and long-term sales.Â
These silos waste opportunity and budget. CMOs now can allocate budgets more intelligently, identify creatives that over- or under-deliver, and report decisions to the C-suite and board in terms of sales growth and ROI.Â
Sales Impact, Brand Impact, and Engagement Impact scores provide full-funnel visibility into the true strength of every creative asset.
Continuous, Scenario-Based Decisioning
There is no single fixed score for an ad.Â
Creator ads? Commerce media? CTV and Streaming? Creative performance changes by market, audience, platform, placement and business objective. Adverteyes is built for continuous prediction and recommendation, allowing teams to evaluate how the same creative will perform across different scenarios and optimize accordingly.Â
Predictable Growth, Measured Before You Spend
The world’s leading brands already trust Adverteyes to manage creative performance and drive predictable sales growth and ROI.Â
With the launch of Sales Impact, Brand Impact, and Engagement Impact scores, Adverteyes is redefining creative effectiveness as a full-funnel signal.Â
Creative is now the primary lever of competitive advantage. Adverteyes empowers advertisers to answer the ultimate question before they invest:Â
Which ads will actually drive my business? And why?