Challenge
Coca-Cola partnered with a creative agency to launch its online content platform ‘WOAH’ (Where Only Awesome Happens). Created specifically for Millennials, the platform delivered international lifestyle content across multiple markets. The challenge was testing campaign performance at scale across diverse creative formats before committing media spend.
Key Takeaways
- Instant ad performance at scale
- Identification of high-performing ads
- Cross-format creative benchmarking
Measuring real audience response enabled Coca-Cola to optimize ad performance before media dollars were spent.
The Brief
Following successful launches in Switzerland and Austria, this campaign expanded to Poland and Italy, targeting Generation Y and Z audiences. The brand needed a fast, scalable solution to evaluate performance across multiple asset types: images, GIFs, and videos in both markets before launch.
Results
With an overall performance score, it was easy to identify at a glance which assets fell short of “awesome” – with only 6 out of the 45 assets having a Low performance score.Â
Most of the content punched well above its weight, with over 60% of videos beating soft drink norms and over 25% beating the Super Bowl benchmark.
As a result of this project, Virtue continue to use Realeyes to test their digital social content at scale.