Challenge
Teads, a mobile ad technology platform, sought to drive creative performance and insights for its strategic customers, unlocking revenue growth and client satisfaction.​
Solution
Realeyes established with Teads a creative performance testing platform within the Teads strategic sales team. Media investment thresholds triggered creative performance testing, informing campaign flights with Teads’ creative studio, and surfacing brand intelligence.​
10% lift in attention quality led to an average 25% lift in in-market awareness
Results
The Teads-Realeyes partnership scaled to hundreds of brand campaigns. This created performance and insights for Teads clients, and $10 in additional media sales for every $1 invested in Realeyes. The companies revealed that a 10% lift in attention quality led to an average 25% lift in in-market awareness. ​