The Challenge
Advertisers face a persistent problem: they invest significant budgets into creative development and media spend without knowing whether their assets will capture attention or drive results. Traditional approaches require campaigns to launch before teams can assess performance, leading to wasted spend on underperforming creative and missed opportunities for optimization. Creative and media teams needed a way to validate effectiveness before campaigns went live, with actionable insights to guide improvements.Â
Key Takeaways
Pre-Flight Validation
Predict creative performance and make confident decisions before spending media budgets.
Context-Aware Scoring
Evaluate assets against specific channel, audience, device, geography, and timing parameters.
Actionable Insights
Prioritized recommendations aligned with campaign goals to refine underperforming assets.
Dynamic Optimization
Automatically re-score as creative elements or audience inputs evolve throughout development.
The Solution
Adverteyes partnered with Clinch to embed sales-validated creative intelligence directly into Clinch’s Flight Control platform through the new Predict IQ Attention Score™. This integration brings predictive creative scoring into the pre-launch workflow, enabling advertisers to understand how effectively their assets will capture audience attention and drive sales lift before spending a single dollar on media.Â
The solution leverages Adverteyes’ robust AI-powered attention scoring methodology, which has been trained on insights from more than 18 million individuals worldwide across all major digital platforms. By pairing sales-validated attention and emotion scoring with actionable diagnostics, the technology provides advertisers with both predictive performance metrics and specific guidance on how to improve creative assets.Â
"With our sales-validated creative intelligence embedded directly into Clinch's Flight Control workflow, advertisers and agencies now can see instantly whether an asset is likely to capture real human attention and drive brand growth."
Max Kalehoff, CEO Adverteyes
Key Capabilities
Pre-Launch Creative Validation
Teams can assess how well creative assets will capture audience attention before campaigns go live, enabling confident, insight-driven decisions about which assets to activate, refine, or replace. Â
Context-Aware Predictions: The solution evaluates creative performance against specific campaign parameters including channel, audience demographics (age, gender), device type, geography, format, and even time of day, providing nuanced insights tailored to actual deployment scenarios.
Actionable DiagnosticsÂ
Rather than simply providing scores, the system delivers prioritized suggestions aligned with unique campaign goals, helping creative teams understand exactly what to adjust to improve performance.Â
Dynamic Re-Scoring: As creative elements or audience inputs are updated throughout the development process, assets are automatically re-scored, ensuring teams always have current performance predictions as concepts evolve.Â
Results
Adverteyes’ creative intelligence technology now powers predictive analytics for major brands and agencies including AXA, P&G, Kellanova, Mars, WPP, Publicis, and Nielsen. By integrating this capability directly into Clinch’s Flight Control workflow, advertisers gain immediate visibility into whether an asset is likely to capture real human attention and drive brand growth.Â
The partnership represents a fundamental shift in how creative effectiveness is validated, moving from post-campaign analysis to pre-launch optimization. This approach helps reduce wasted spend, improves creative performance from day one, and maximizes the impact of media investment across every channel.Â
This approach helps reduce wasted spend, improves creative performance from day one, and maximizes the impact of media investment across every channel.Â
Industry Impact
As Max Kalehoff, CEO of Adverteyes, noted: “Agentic advertising systems work best when they are powered by human truth and real business outcomes. With our sales-validated creative intelligence embedded directly into Clinch’s Flight Control workflow, advertisers and agencies now can see instantly whether an asset is likely to capture real human attention and drive brand growth.”
This integration exemplifies how AI-powered creative intelligence, grounded in human behavior and validated by real business outcomes, can transform advertising effectiveness by putting predictive insights directly into the hands of creative and media teams at the moment of decision-making.