Resources - Adverteyes

Case Studies

How Creative Quality Drives Performance on Snapchat

Learn how Snapchat and Adverteyes uncovered the creative signals that drive higher CTR in performance advertising.

Case Studies

Powering Predictive Creative Performance Within Flight Control

Sales-validated creative intelligence from Adverteyes now embedded in Clinch helps brands optimize campaigns before they launch.

Papers

The Guide to the TikTok Creator Economy

A study on creative performance and audience attention based on creator styles, creator popularity, product placement and branding Q4 2021.

Demos

Attention & Emotion Measurement App

Download our desktop or mobile app to see how attention and emotion is measured in real-time via the device’s camera.

Demos

Adverteyes API

Upload a video file to see how our AI measures it’s potential audience Attention, sales lift along with a scene-by-scene analysis.

Papers

Creative Quality: The Key to Reducing CPM and Sales Growth

Creative that connects with people performs better and costs less as a result. Advertisers can simultaneously lower CPMs and grow Sales by investing in creative quality.

Papers

Attentive Reach: The Case for Human Attention in Brand Advertising

Lacking real-time performance indicators, performance-hungry brand advertisers have settled into a lowest-cost impression mindset. This creates a welcoming environment for ad fraud ($35 billion in 2020) and low impression quality, where only 51% of advertiser spend actually reaches publishers and audiences.

Papers

The High Price of Low Quality Video Advertising

Attention is an advertising outcome that precedes any effect. Therefore, managing advertising for attention outcomes should be a foundational principle in modern practice. That starts with the commercial messaging and advertising creative.

Papers

Sales Validation ft. Mars Inc

We partnered with Mars, Incorporated and their Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science to investigate what drives video advertising success.

Papers

CPM Validation Guide for Creative Performance and Better Ad Results

Predict creative performance to select lower CPM (Cost Per Mille) and greater ad performance.

Press

Planning & Buying Insider: Nielsen’s New ‘Outcomes Marketplace’

Nielsen is once again elevating the role of outputs in its products and services to advertisers, launching what it is dubbing an “Outcomes Marketplace” that will combine Nielsen’s proprietary data with those of other marketing and media researchers to offer advertisers and agencies with “a more comprehensive view of an ad’s outcome alongside reach and frequency data.”

Press

Nielsen’s New Technology Ties Commercials to Consumer Decisions

Nielsen has long been known for counting the number of people who watch TV shows and the commercials that accompany them. Now it hopes to be recognized for helping advertisers determine whether their spots actually spurred a consumer to make a purchase or similar decision tied to sales.

Press

Nielsen Moves Into Ad Outcomes Business, Starting With Attention

Reach and frequency are no longer enough in the TV data business, even for Nielsen, the long-time leader in estimating how many viewers watched a particular program. With giant digital platforms like Google, Amazon and Facebook providing information about which ad drew clicks, generated requests for more information and led to online sales, advertisers are demanding similar metrics to justify their TV advertising investments.

Case Studies

Using Attention to Scale Creative Performance and Sales

Mars Inc, scales creative testing using attention, predictive models, and achieves 29% ROI with PreView

Press

Inputs Vs. Outputs and Nielsen’s New ‘Outcomes Marketplace’

Nielsen has announced the launch of an ‘Outcomes Marketplace’, within its Nielsen ONE platform. Users will get access to a wide range of brand, sales, attention and conversion metrics from a variety of suppliers, for a more rounded view of an ad’s impact. Attention metrics firm Realeyes is the first partner included.

Press

Nielsen Launches Interoperable Measurement Ecosystem with Realeyes

Nielsen announced the launch of its Outcomes Marketplace on July 31, 2025, introducing an interoperable ecosystem for partner measurement within its Nielsen ONE platform. This marks the first time brand, sales, attention, and conversion metrics will be integrated into a single platform, expanding measurement capabilities beyond traditional reach and frequency data.

Case Studies

Meta Decodes Advertising Attention by Environments in the Wild

As a pioneer in ad formats and advertising measurement, Meta wanted to better understand how the proliferation of different digital environments changed how people interact with ads.

Case Studies

AXA Uses Creative Attention Scoring to Drive Business Outcomes

Boost your business growth: See how AXA achieved 12% more new business by improving Attention Score of ads by just 5%.

Case Studies

Coca-Cola Portfolio: Testing 45 Ads Across Formats & Markets

Coca-Cola tested 45 ads across formats and markets. 60% beat category norms, 25% exceeded Super Bowl benchmarks – all before media spend.

Case Studies

Snap Study Shows How to Create Winning Content on Snapchat

Snapchat, Vayner & Realeyes reveal the guide to creating content that will capture attention, drive happiness, and brand outcomes

Press

Nielsen and Realeyes: Building the Franken-Metric Machine

First up, we’ve got Nielsen, the granddaddy of measurement, teaming up with Realeyes, a leader in attention analytics. This is the kind of pairing that screams “legacy meets disruption.” Realeyes brings its AI-powered tools and human-based analysis to the table, offering insights into attention patterns with the precision of a laser pointer on a cat.

Press

Nielsen’s Realeyes Partnership Offers an Outcomes Measurement

Give Nielsen some credit — although its Big Data Plus Panel measurement initiative this year has been fraught with problems for agencies using it to determine their upfront investments, they are using it, and it does represent the measurement company’s efforts to move just beyond panels. In fact, it almost feels to some observers like there’s a culture shift happening where once the company was intransigent about change.

Press

Nielsen Collaborates with Realeyes

Nielsen is launching expanded capabilities in their Outcomes measurement suite. By bridging creative evaluation with brand and sales lift, Nielsen says it will deliver deeper insights on the performance of ad creatives to power ad effectiveness and desired outcomes.

Press

Attention Measurement Firm to Collaborate with Nielsen

Audience measurement and consumer data and analytics giant Nielsen is moving forward with bringing “expanded capabilities” to the company’s Outcomes measurement platform.

Press

Nielsen Partners with Realeyes on Ad Performance

US – Audience measurement and data analytics firm Nielsen has expanded its Outcomes measurement suite, including a collaboration with attention measurement business Realeyes.

Press

Nielsen Collaborated with Realeyes to Expand its Outcomes

One of the stories is an announcement from Nielsen that it is partnering with Realeyes, a highly regarded advertising attention measurement service within the research community, to add attention measurement to Nielsen’s portfolio of ad effectiveness and “outcomes” based research.

Press

Nielsen Releases Attention Metrics for Evaluating Ad Creative

Nielsen releases attention metrics for evaluating ad creative, including a partnership with attention measurement vendor Realeyes.

Press

Nielsen Expands Measurement Capabilities with Attention Tracking

Press

Nielsen Adds Attention Measurement from Realeyes

Nielsen has enhanced its Outcomes measurement suite via a collaboration with attention measurement firm Realeyes. The upgrade aims to ‘bridge creative evaluation with brand and sales lift’ to help clients produce more effective ads.

Press

News Planners & Buyers Should Pay Attention To

Press

Nielsen Are Now Managing the Measurement Upheaval

Measurement is in the middle of an upheaval. The sheer number of platforms for content delivery, coupled with the shortcomings of measurement stalwarts, have made analyzing campaign reach and effectiveness more complicated. At the centre of the saga is Nielsen, which has monopolized the measurement of TV audiences until it’s accuracy…

Press

Veritonic Partners with Realeyes to Unveil the First-Ever Audio Attention Report

Veritonic, the industry’s comprehensive audio analytics and research platform, announced today the Veritonic Audio Attention Report, a new gold-standard tool enabling advertisers to create more effective audio advertising. The report was created in partnership with Realeyes, the leading computer vision and attention AI company.

Press

Audio Attention Data Shows How Humans React In Real-Time

How does sound in audio and podcast advertising affect and influence people in real-time? That is a question that Scott Simonelli, founder and CEO of Amazon’s Audible-backed Veritonic, set out to answer in partnership with Alex Browne, head of partner strategy at computer vision and AI company Realeyes.

Case Studies

Determining Optimal Creative Strategy for Better Sales Outcomes

Group Black used Realeyes PreView technology to determine the optimal advertising strategy for its Fortune 500 beauty client.

Case Studies

Seedtag Tests Gen AI vs Base Creative: 16% Attention Boost

Seedtag tested AI-enhanced ads against original creative across Instagram Stories and Vogue.com, revealing key insights on branding.

Case Studies

Flowers Foods’ Early Iterative Testing Increased Creative Performance by 25%

Emotion AI driven insights guided creative adjustments during production process, from testing animatics through to final production.

Case Studies

Volume Matters: How Voiceover Levels Impact Audio Ad Attention

The Veritonic Audio Attention Report is essential reading for advertisers seeking to enhance the effectiveness of their audio advertising campaigns.

Case Studies

Harnessing Attention to Drive Advertiser Success and Publisher Revenue

Teads unlocked insight across hundreds of brand campaigns creating $10 in additional media sales for every $1 invested in Realeyes.

Case Studies

The Power of Multicultural Creators

Case study shows how Group Black creators cultivate genuine rapport with multicultural audiences.

Case Studies

Church & Dwight Unlocks Creative Testing at Scale: Replacing EEG for PreView

Discover how Church & Dwight scaled creative testing with PreView, replacing EEG, and achieved cost savings while testing multiple brands.

Case Studies

Attention Metrics Predicting Sales Conversion Outcomes of E-Commerce Ads

Multinational electronics company: PreView boosts ROI with Attention Metrics, correlating to their internal conversion metrics by 90%.

Case Studies

LG Assessing Creative Connects with Target Audience to Inform Media Buying

Testing controversial video creative against target audience to validate and inform media planning decisions.

Case Studies

A/B Testing – Which Soundtrack Resonated Best with Target Audience

Mars Inc. wanted to know how the choice of soundtrack to an ad might affect its impact on the audience – so we ran a small study with an old Twix ad to find out.

Explore Our Resources

How Creative Quality Drives Performance on Snapchat

Powering Predictive Creative Performance Within Flight Control

The Guide to the TikTok Creator Economy

Attention & Emotion Measurement App

Adverteyes API

Creative Quality: The Key to Reducing CPM and Sales Growth

Attentive Reach: The Case for Human Attention in Brand Advertising

The High Price of Low Quality Video Advertising

Sales Validation ft. Mars Inc

CPM Validation Guide for Creative Performance and Better Ad Results

Planning & Buying Insider: Nielsen’s New ‘Outcomes Marketplace’

Nielsen’s New Technology Ties Commercials to Consumer Decisions

Nielsen Moves Into Ad Outcomes Business, Starting With Attention

Using Attention to Scale Creative Performance and Sales

Inputs Vs. Outputs and Nielsen’s New ‘Outcomes Marketplace’

Nielsen Launches Interoperable Measurement Ecosystem with Realeyes

Meta Decodes Advertising Attention by Environments in the Wild

AXA Uses Creative Attention Scoring to Drive Business Outcomes

Coca-Cola Portfolio: Testing 45 Ads Across Formats & Markets

Snap Study Shows How to Create Winning Content on Snapchat

Nielsen and Realeyes: Building the Franken-Metric Machine

Nielsen’s Realeyes Partnership Offers an Outcomes Measurement

Nielsen Collaborates with Realeyes

Attention Measurement Firm to Collaborate with Nielsen

Nielsen Partners with Realeyes on Ad Performance

Nielsen Collaborated with Realeyes to Expand its Outcomes

Nielsen Releases Attention Metrics for Evaluating Ad Creative

Nielsen Expands Measurement Capabilities with Attention Tracking

Nielsen Adds Attention Measurement from Realeyes

News Planners & Buyers Should Pay Attention To

Nielsen Are Now Managing the Measurement Upheaval

Veritonic Partners with Realeyes to Unveil the First-Ever Audio Attention Report

Audio Attention Data Shows How Humans React In Real-Time

Determining Optimal Creative Strategy for Better Sales Outcomes

Seedtag Tests Gen AI vs Base Creative: 16% Attention Boost

Flowers Foods’ Early Iterative Testing Increased Creative Performance by 25%

Volume Matters: How Voiceover Levels Impact Audio Ad Attention

Harnessing Attention to Drive Advertiser Success and Publisher Revenue

The Power of Multicultural Creators

Church & Dwight Unlocks Creative Testing at Scale: Replacing EEG for PreView

Attention Metrics Predicting Sales Conversion Outcomes of E-Commerce Ads

LG Assessing Creative Connects with Target Audience to Inform Media Buying

A/B Testing – Which Soundtrack Resonated Best with Target Audience

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